Selling your spirits at online auctions: Whisky, Cognac, Rum and Chartreuse

Are you looking to sell your spirits - whisky, rum, Cognac, Armagnac, Chartreuse - for the best price? Fine Spirits Auction, the leading French online auction website dedicated to fine spirits, is with you from valuation right through to payment.

Private collectors and professionals alike, discover how to promote your bottles to 100,000 buyers in 60 countries.

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Fine Spirits Auction in a few figures

100,000registered spirit lovers
60countries
6,500bottles sold per year
8annual auctions
€78,791 - Record hammer price in 2026: Karuizawa 1965 Monyou Pair.
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Why sell your spirits with Fine Spirits Auction?

Fine Spirits Auction is the leading French auction website exclusively dedicated to fine spirits. It was created in 2020 through a partnership between two leading names in the industry:

  • La Maison du Whisky, France's leading distributor and authority on fine spirits since 1956, and,
  • iDealwine, France's No. 1 for wine auction website and the world leader in online wine auctions, through its subsidiary International Wine Auction, an authorised auction house.

This dual expertise guarantees every vendor the best possible valuation and the widest audience of qualified buyers worldwide.

Fine Spirits Auction is an authorised auction house, where every sale is guaranteed and overseen by a licensed auctioneer (a legal guarantee covering the authenticity of the items sold, the proper conduct and security of the sale, and the successful completion of the transaction). What sets us apart? We offer a personalised sales process – Fine Spirits Auction manages the entire process (packaging, transport, insurance and storage).

The benefits for the consignor

Free estimate from our experts within 48 to 72 hours
Global visibility: your bottles are showcased for 3 weeks to 100,000 buyers across 60 countries
Maximised price: the auction system pits buyers against each other, so prices can exceed estimates.
Payment guaranteed to the seller even in the event of non-payment by the buyer
Seamless logistics: packaging, transport, insurance and storage all taken care of
Real-time tracking from your private consignor's portal
Legal peace of mind: sale overseen by a licensed auctioneer
Insurance for your bottles throughout their time in storage
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Which spirits can you sell?

Fine Spirits Auction welcomes the finest collectable spirits, from a single bottle to an entire collection. We welcome both private and professional consignors.

Whiskies

  • Scottish single malts (Macallan, Bowmore, Springbank, Ardbeg, Port Ellen, Brora...)
  • Prestige blended Scotch (Johnnie Walker limited editions, Chivas Regal...)
  • Irish whiskeys and American bourbons (Midleton, Pappy Van Winkle, Blanton's, Michter's...)
  • Japanese whiskies (Karuizawa, Chichibu, Yamazaki, Hibiki, Taketsuru, Yoichi...)
  • World whiskies (Amrut, Kavalan...)

Cognacs & Armagnacs

  • Cognac: Louis XIII (Rémy Martin), Hine, Hennessy Paradis, Delamain...
  • Vintage Armagnac: Darroze, Castarède, Laberdolive...

Rum

  • Rhum agricole (cane juice rum) from Martinique and Guadeloupe (Saint James, J.M, Clément...)
  • Mature molasses-based rum and rare bottlings (Demerara, Caroni...)

Calvados & Brandies

  • Calvados from leading houses or artisanal producers, with character and vintage bottlings.
  • Brandies and pomace from Burgundy.

Liqueurs & Others

  • Green or Yellow Chartreuse, special editions (Marseille, Tarragona, Reine des Liqueurs, V.E.P., MOF (Meilleurs Ouvriers de France)...)
  • Limited edition and vintage gin and mezcal.
  • Prestige Asian spirits (Kweichow Moutai...).
  • Independent bottlers (Gordon & MacPhail, Signatory Vintage, Douglas Laing, Cadenhead's, SMWS, Velier, Silver Seal, Samaroli...).

Not sure what your bottle is worth? Our experts will give you a clear answer within 48 hours, free of charge and with no obligation.

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How to sell your spirits at auction: 4 simple steps

2

Transport, valuation and storage

Our team takes care of secure packaging and transport of your bottles to our warehouses. You can also drop them off in person by booking an appointment once you've received your estimate.

Your bottles are insured at every stage of the process, with Fine Spirits Auction taking full responsibility.

3

Put up for sale at online auctions

Your spirits are showcased for three weeks to 100,000 potential buyers worldwide. Eight sales are held each year.

The reserve price is automatically set as the low estimate. You can choose to set it lower, or even start the bidding at €1 - this option sparks strong competition and often leads to hammer prices above the estimates.

4

Results and payment

  • Results will be sent within 24 hours of the auction closing.
  • Payment by bank transfer within 35 days (the standard statutory period for public auction sales, allowing time for completion of the settlement process between buyer, auctioneer and consignor).

Which spirits sell best at auction?

The market for collectable spirits is booming. Some bottles appreciate in value over the years. Here are the profiles that perform best on Fine Spirits Auction.

The great single malt Scotish whiskies

Absolute stars. 2025 on Fine Spirits Auction:

  • 1937 Macallan The Golden Age of Travel€30,038
  • 1964 Black Bowmore (various editions)€8,463 to €12,278
  • 1953 Glenfarclas 60 Year Old €8,940

The most sought-after distilleries: Macallan, Bowmore, Glenfarclas, Springbank, Port Ellen, Brora.

Rare Japanese whiskies

Bottlings from distilleries that have closed their doors or very limited editions are fetching record prices.

  • 1969 Karuizawa (bottled by LMDW)€9,536
  • Chichibu Collection Hongo-Sani x LMDW (4 bottles)€11,145

Old and agricole rums

A market enjoying strong growth. In 2025,1931 Saint James (Martinique, 1 Litre) -€11,205.

Pre-1970s bottlings and limited editions from Martinique, Guadeloupe and Barbados are the most sought-after.

Prestige Cognacs and Armagnacs

Rémy Martin's Louis XIII Cognac and the finest vintage Armagnacs (1900-1970) regularly achieve some of the highest hammer prices.

Collectable Chartreuse

Historic releases are increasingly in demand at auction: Chartreuse Tarragone, V.E.P. and Reine des Liqueurs, along with the MOF Editions, captivate a discerning international audience of collectors.

Bottles in perfect condition from the 1950s to the 1990s can fetch several hundred euros each.

Do you have bottles over 15 years old, from prestigious distilleries or in limited edition? They very likely have value. Have them valued free of charge.
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Frequently Asked Questions

Why sell my spirits online with Fine Spirits Auction?

Fine Spirits Auction is an online auction platform devoted to fine spirits, jointly run by two specialists: La Maison du Whisky, an expert in sourcing, distribution and fine spirits, and iDealwine, the specialist in online auctions.

Whether you are looking to sell collectable spirits or mature bottlings, Fine Spirits Auction is the best site to do so in France and abroad. This is achieved through International Wine Auction, France's leading wine and spirit auction house, trusted by more than 100,000 enthusiasts across 60 countries. In 2025, a 1937 Macallan went under the hammer there for €30,038.

Can I sell whisky or other spirits at auction on Fine Spirits Auction?

Yes. Fine Spirits Auction showcases all the major categories of collectable spirits: whisky (Scotish, Japanese, Bourbon...), Cognac, Armagnac, rhum agricole, Calvados, Chartreuse, limited edition gin and many others.

Auctions offer several key advantages for the seller: maximise the value of your bottles through competition between buyers, reach an international audience, and benefit from a secure, transparent process with authentication, professional valuation, and comprehensive logistics and financial management.

How do I sell my spirits at auction?

Please send us the list of the spirits you wish to sell by email to [email protected], preferably with photos of the bottles attached. You will receive a free valuation of your spirits within 48 to 72 hours.

For a collection of 30 bottles or more, please send your complete list in the Excel file. You can also contact Sophie Henriet directly on +33 6 72 00 58 81.

Can I sell just one bottle, or is there a minimum?

There is no such minimum. Fine Spirits Auction welcomes private sellers, whether you have a single bottle or an entire collection to sell. However, for larger collections (30 bottles or more), we recommend using our Excel file to make the estimate quicker and easier.

How can I tell if my bottle is valuable?

Several factors help the sale: a bottle over 15 years old, a recognised distillery or producer, a limited or numbered edition, a clearly stated vintage, and a satisfactory fill level and overall condition (clean label, intact capsule, original box).

If in doubt, our team of experts will give you a clear answer within 48 to 72 hours - free of charge and without obligation to proceed. You can also view Fine Spirits Auction price estimates to get an initial idea of market value.

What is the estimate based on?

Fine Spirits Auction price estimates, which are constantly updated, is an average of the hammer prices recorded at French public auctions. It corresponds to the hammer price plus the buyer's premium.

The estimate provided to the vendor is shown excluding the buyer's premium, which explains the apparent difference between the two figures. For spirits which are not listed, the estimate is an average market prices based on a panel of leading merchants.

What techniques can I use to optimise my auction?

The reserve price is the price below which a lot cannot be sold. It is automatically set as the low estimate provided. You can set a lower reserve, or even choose to sell without a reserve price, in which case bidding will start at €1, an option that sparks lively competition among bidders and has proved a great success with both private collectors and professionals.

What fees apply when selling spirits?

The seller's commission is charged only on lots sold. It is calculated based on the number and value of the bottles and covers our expertise and authentication, insurance for the entire storage period, secure storage up to the point of sale, and international promotion to 100,000 spirit lovers in 60 countries (with offices in Paris, Bordeaux, Beaune, Singapore, Hong Kong and New York).

The commission rate is 15%, but this may vary depending on the volume and value of the bottles. To find out your personalised rate, contact us. The estimate and quotation is free, with no obligation to continue.

Can I sell if I'm a professional?

Absolutely. Fine Spirits Auction works with private and professional clients alike: merchants, restaurants, hotels, estates... Terms can be tailored to the size and nature of the collection.

Lots from professional sellers are marked "VAT refundable", which is especially valued by customers outside of the EU.

Where and how are my bottles stored once it has been appraised?

At every stage of the sale, from deposit through to dispatch to the buyer, your bottles are stored in a secure facility under optimal conditions (kept upright, protected from light and at a constant temperature). Storage is the responsibility of Fine Spirits Auction, which has taken out insurance covering the storage and safekeeping of goods held on behalf of third parties.

How long does the auction last?

Each auction runs for 3 weeks. During this period, your spirits enjoy maximum exposure to 100,000 registered enthusiasts. A sale is held every six weeks, with a total of eight per a year.

Can I track the sale of my spirits in real time?

Yes. When you sell on Fine Spirits Auction, you get a private account area where you can track bidding on each of your bottles in real time, throughout the auction.

Ready to sell your spirits?

Don't let your bottles gather dust in your cellar without knowing what they're really worth. Get your free estimate in just a few minutes.

Free estimate of my spirits
Or contact our team directly:
[email protected]
Sophie Henriet, Key Account Manager:+33 6 72 00 58 81
Expertise

Expertise

100% of the whiskeys and spirits offered appraised by our specialists. Guarantee of authenticity

Storage & Delivery

Storage & Delivery

Storage in our warehouses, secure packagings, delivery with insurance

Security

Security

Guarantee on the conduct of the auction and the regulations provided by the presence of an auctioneer